A trip to Sri Lanka in 2012 made a huge impression on Thana Sivasambu.
She saw farmers in the northern region of the country, Jaffna, destroy their crops because they couldn’t get a reasonable price for their produce. For these farmers, destroying their crops was the only economically viable solution they had.
Sri Lanka had and is still facing economic turmoil.
After seeing what Thana had witnessed, most of us would have returned home from our holiday, found a charity to donate to, and then got on with the rest of our lives.
Not Thana.
Thana set up RUCI Foods, an award-winning artisan food brand, making chutneys, pickles and sambols, which are completely natural, with no additives or preservatives, and with ingredients sourced at a fair price from the farmers and producers Thana vowed to help.
We join Thana as she talks to me about what it takes to set up a Sri Lankan artisan food brand and how she’s using this to support farmers, producers and many more people in Sri Lanka and the difference this is making to their lives.
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